Tuesday 4 October 2011

Brands In America/New York

Been looking at brands already in America and wondering what do you have to do to get your brand well known across the states. Well New York have the simple but affective 'I HEART NY' t-shirts that every tourist normally purchasers (including me). It works so well and its such a simple design.. 




Look, how easy is this to recreate? American Typewriter font with a love heart, simple but genius because now if you ever type in NY to google or even New York this always comes up. Not really as the symbol of NY but the Symbol you see a lot in NY and it is advertised everywhere! NY is the 'big apple' this is the massive icon of NY and i think its bloody great! I bought a t-shirt, i looked like a tourist and you know what, its now a fashion icon. 






If you look below, more example of how easy it is to re-create this brand for different cities, different interests. Its so easy, but you can't have 'i love 9/11' - is nowhere near what people will love!











London, Barack Obama, Celebrities, Xmas or create your own.. How the brand has grown, hows it recognized everywhere.. Brilliant piece of creativity which is now recognized everywhere!

Ideas From Website

On the website - there is a timeline of the actions of 9/11 running from the vital day until what is happening  now and over the next two years.

So after looking at the timeline was thinking i could include a similar thing in my book.. I screenshot the some shots from the website and i would clearly do my own copy of this but thinking it would be a good poster idea or maybe a good middle page area for the book.. complete timeline of it all..

Screenshots Below:















I've looked through the whole timeline and think its super, the layout is brilliant.. the links to videos and links to photo's are brilliant. Some of the photography is unreal, whoever got them shots are fucking brilliant.. it shows exactly what you want to see and i've never seen images like them ever before!


















The images are supreme! Can't believe how intense these are. Gives me the feeling of actually being there! Its gives your such a good feeling of what the Americans witnessed that day! Can't believe how unreal these photos are. If you could ask people for great imagery of this 'tragic' event then this is the best place to go for them. You don't even need a book, you don't even need typography, these images SAY IT ALL!